Our Act of Graffiti with Benjamin Moore was Noticed by Adweek

benjamin-moore

04 Nov Our Act of Graffiti with Benjamin Moore was Noticed by Adweek

Chicago Cubs fans are celebrating a long-awaited World Series win, and Benjamin Moore decided to join the celebration with a graffiti campaign that included an experiential element for fans. We worked with The Martin Agency to place painted “W’s” all over town, mimicking the “W” flag that is flown at Wrigley Field for every Cubs victory.

Adding to the experience, the company gave 20,000 fans who attended the victory parade a stencil for painting their own”W’s.”

You can read the full details here.