James Blake uses mysterious billboards to promote new album, with our help

James Blake

12 May James Blake uses mysterious billboards to promote new album, with our help

British musician James Blake just used an interesting way to promote his new album: mysterious, mural-based out of home advertising.

With the help of our team, cryptic mural featuring illustrations used on his new album cover, painted by Sir Qutentin Blake, the Roald Dahl illustrator, were recently installed in both London and Williamsburg, Brooklyn.

The installation has already received significant press, with articles in the New York Times, among others, commenting on the innovative display and the growing trend of ‘unusual’ ways to promote new music releases by a host of popular artists.

More press coverage can be seen here:

http://www.nytimes.com/2016/05/05/arts/music/radiohead-beyonce-digital-clues.html?module=WatchingPortal&region=c-column-middle-span-region&pgType=Homepage&action=click&mediaId=wide&state=standard&contentPlacement=2&version=internal&contentCollection=www.nytimes.com&contentId=http:/www.nytimes.com/2016/05/05/arts/music/radiohead-beyonce-digital-clues.html&eventName=Watching-article-click&_r=0

http://pitchfork.com/news/65137-james-blake-hints-at-possible-album-title-artwork/?mbid=social_twitter

http://www.brooklynvegan.com/james-blakes-new-album-the-colour-in-anything-will-be-out-in-a-few-hours/