Out of Home America adds analytics, surges in market

Outdoor advertising, once the slow-moving world of roadside billboards, has entered a new era as out-of-home advertising, a world that embraces every possible contact with a customer outside their home.

And an East Hartford firm is on the cutting edge of the revolution.

The folks at Out of Home America in East Hartford are no strangers to the outdoor advertising market. In fact OOHA, founded as New England Outdoor Advertising, has been at it for nearly 30 years.

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